So over the past 5 years in the US, almost 20% of independent florists have shut down. Their market share has been taken by supermarkets and online florist agencies. It's very likely that to some extent the industry trend in the UK will be similar over the next 2-3 years.

What do the users on here think that the indpendent florist can do to counteract the weight which these huge, technologically proficient competitors can bring to the industry ?

Do you think the online flower industry in the UK will be as big as it is in the US ?