Hi Rach,
Just to clarify, we only make flat boq's to order. We only have hand tied's and arrangements as gifts to go.
I suppose its what type of clientelle you wish to attract. We sell shed loads of flat boq's, but we also attract people who like to really spend money. I like both ends of the scale, the little old pensioner who only has £15 to spend is just as important as the up and coming guy who wants to spent £100. They are both as important as each other in my mind. The oap will probably have 10 boq's per year, but the young guy may only spend £100 once a year. Which one spent the most per year?