Introduction of the exclusive Siam? Curcuma pot plant line with seven new colours

NAALDWIJK (press release Wednesday, May 3, 2006) - KP Holland will launch the exclusive Eastern Siam? Curcuma line at the FloraHolland clocks in Naaldwijk on Monday, May 8. The Siam? Curcuma line will comprise seven new colours, while the common Curcuma alismatifolia is available in only one standard colour. The new colours vary from deep dark pink to sparkling white. Another major advantage of the Siam? Curcuma is its economical loading rate since it is grown in a 14 cm pot instead of a 17 cm pot or larger.

The exotic look, the choice of seven different colours, the unique lotus-shaped flowers and elegant red-purple veins in the leaves are the characteristics that make the Siam? Curcuma very attractive to consumers. A real eye-catcher in a modern interior. For consumers, it is a highly decorative plant that is easy to take care of. To stimulate Dutch consumer interest, Rob Verlinden's TV show "De Tuinruimers" will be engaged. During broadcasts on May 21 and May 28, Rob Verlinden will have ideas and tips to help people get maximum enjoyment from the Siam? Curcuma. The website www.siamcurcuma.nl also offers information about how to take care of the Siam? Curcuma.

Working closely with FloraHolland, the plant's introduction is backed by extensive information for the trade and consumers. Dealers can pick up ideas at the Dutch and Belgian cash & carry centres where various contemporary product presentations are on show. On Monday, May 8, leaflets and labels with the seven new colours will be handed out to the buyers at the clocks. Another surprise awaits the buyers during the interval. The presentation on the shop floor is supported by attractive point-of-sale material, large labels and, if desired, exclusive pot covers.

With the Siam? Curcuma line, KP Holland anticipates the needs of consumers. The Siam? Curcuma line is the result of market-oriented thinking and development. It is a niche product and has the looks and characteristics to service the high-end segment of the market. Customised communication and promotion aids that appeal to consumers are needed to attract people's interest on the shop floor.