Create a list of the postcodes where you deliver and your minimums and shop details. Have that list ready to fax (or email) to any shop who rings with or sends you an order.
It's a simple, powerful, effective way to build incoming biz - if you want it. I did this at the shop where I worked in NYC and we bumped our incoming by 25% a month!
T

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Tim Huckabee, AIFSE
Founder of FloralStrategies.com
CustomerCare training for Florists