Quote:
Originally Posted by redhead
how much do you all charge for a single car? we charge 50p-60p but today i had to phone another shop about a cancelled order as they said it wasnt enough money to cover the order and when i asked why, as cars arent that expensive, she said she charged £1.20 -£1.50 each !!! we were all gobsmacked!!! do you consider that price to be unreasonable?? or are we to cheap?  |
While I think £1.20/£1.50 is on the high side I equally think 50/60p is too low as well and would urge caution to all of you over all flower prices. In my humble opinion a carnation should be in the region of 80/90p.
You see I am actually interviewing all the importers and wholeslers at the moment and there is a clear signal that flower prices will continue to rise because of four elements totally out of our control
Euro rate which impacts on Dutch)
Dollar rate which impacts on Ecuador/Kenya
Peso rate being squeezed dry and seriously affecting Colombian growers
Oil Prices which affect EVERYONE including you.
As of yesterday oil stood at $120 a barrel compared to $30 dollars only a few years ago. That alone puts 5 cents on the transport costs alone which are already going up weekly becasue of the pressure on belly space. There simply aren't not enough planes in the air and what space there is is being taken by emerging countries like China and Russia.
This coupled with all the other problems will and can only result in prices increases at wholesale level.
Therefore please don't think it is the grower or wholesaler taking the piddle ... it is a set of economic scenarios that are suddenly all coming together and as a result they simply can't absorb the increased costs any more.
For your own protection please review your prices and start edging them a bit higher because the alternative will be to buy second tier flowers (which I know a lot of florists already do to make their relay work make money) but that to me is a short sighted policy and will come back and bite you.
JMHO
Carrington