No independent as in owned and run by florists rather than shops that are part of a multi-national company and absolutely no boxed offerings or order gatherers. The latter also means that any florist I know who conciously has a site that gathers orders in order to pass them through a relay company will be excluded! The purpose is an extension of our masterflorist strategy ... designed only to put customers in touch with local florists.

Personally I couldn't give a toss who belongs to what relay company - the only reason we tag any affiliation you hold is to monitor figures and changing patterns in the industry. My ONLY concern is do I think they do a good job and would I be happy to recommend them. On that basis Jim ... and indeed many IF florists ... have my support in their capacity as good shops.

Carrie