Hi everyone,

Well it seems Mintel would like to charge me £995 for the statistics that I want and cannot find a way to get them any cheaper than this so it is a no go area for me on that one.

Seems I can only find info on growth in the market rather than stats on the type of people buying (age ranges) and what they are buying :-(

In response to one of the questions - I am researching this info to put into a business plan that I am currently writing.

Thanks for the flower council of holland link - have requested for some detailed stats other than that shown on the website so hopefully I will get some more info soon

Here is the limited data that I actually found:

The UK fresh cut flower and indoor plant market is worth £2.2 billion at retail level
This represents an average spend per person per year of £36 (£28 on flowers and £8 on plants). In 1984 the average spend was £8 per person.
Around 60% of the £2.2 billion spent represents people buying flowers and plants for themselves, for their own homes. Five years ago, most people in the UK only bought flowers for special occasions
7 out of 10 purchasers of cut flowers are women and men spend up to 16% more on flowers per purchase

Europe
Trade in the EU rose by 7.3% and the United Kingdom accounted for a large part of this growth. The increase in the first three quarters was no less than 20% and represented a sum in excess of 25 million euro. Germany continues to be the most significant destination for basic material, accounting for sales of 37.7 million euro, although sales in Germany actually dropped by 1.2%.


WILL KEEP EVERYONE UPDATED.....