Interesting....My initial reaction was that statistics like this can often be based on a relatively small sampling of data and as much as they will give a reasonable average, when taken down to a local level such as your own customer base, can often be wide off the mark. There are just too many factors that can swing the results.

However, what is worth looking at is the overall increase in 'flowers for the home' No doubt this is down to the supermakets and the impulse buying. You just can't compete with that at their level but it raises the question of wether you should be targeting the 'home buyer' a bit more aggressively in other ways. It's not that hard to produce things at the same price level when doing them in volume but along the lines of 'quality rather than quantity'. Lets face it,most of the time they just want something pretty to put on the table each week that doesn't cost a fortune. I can't think that a cheap bunch from the supermarket, plonked in a vase, is in any way 'pretty'. Can you offer something for the same money, with less flowers, that actually looks 10 times better ?

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