The BFA made an arrangement with Yellow Pages to provide members a generic advertisment under the BFA banner, promoting members of the BFA as amongst the best florists abiding by the BFA Code of Practice and as a sign of a quality florist. The BFA dosen't get any payment/kick back fees from Yellow Pages, it is an opportunity for members to take out a presence in their local book within a block advert at a very low cost.

The BFA have started a campaign to promote our 2,600 members including taking an advert in the Sunday Telegraph last month and last week at Chelsea and indeed for the next four years at all the major RHS shows the BFA will distribute many thousands of leaflets promoting the BFA logo as being the sign to look out for by consumers when they look to purchase flowers.

We will not tolerate any 'hard sell' by our chosen partners, who also include Bridge Insurance, and Lloyds TSB Cardnet. If a member feels they are being given the 'hard sell' then please contact the BFA secretariat on 0844 800 7299 and let us know the details and we'll investigate.

Or feel free to email me directly and I'll pass it onto our secretariat to deal with on your behalf, president@britishfloristassociation.org

Mark Ward, President, BFA