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I don't see what Tesco etc do as being the same business at all. To me there are people who think eating out is going to Mac Donalds for a burger and people who prefer to eat at an A la carte restaurant. The restaurant sells burgers but because they're made from top quality beef I'll pay a tenner for it instead of 99p...... if I want something special. Would a man take his wife to Mc Donalds for an Anniversary meal? No! But would he grab a Mc Donalds burger on his way back from taking the kids to football? Probably yes!
I have a Tesco Express 2 doors from me where you can buy 10 crappy roses for 3 quid but I still sell plenty of Gran prix at £2/ £3 each. I don't cater for their market because I can't/don't want to compete. I don't do bunch's for under £10 and there is little point me trying to flog good grade spray cars by the bunch. Having said that their presence increases my footfall and I just weigh one off against the other.
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