Supermarkets go all out for market share,with a soupcon of profitability(lots of little spoonfulls soon fill a bowl),we most hear their loud roar at peaks,they are easily(Relatively) combated if you stick as Treen says to your gameplan,dont go head to head on price, show a marked difference between you and them,one your customer appreciates and values and you won't go to far wrong.

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seldom rong!!!!