Agree! Much more creative than a heavy duty wooden box with ugly brass handles. I'd love a version designed with the ranunculus painting from my avatar growing up around the sides and a plain white top so I can still have flowers. I'll have to pop my clogs in the Springtime though so I get all my faves.
Having attended 14 funerals by the age of 28, I'm fairly pragmatic about death. An attractive coffin that reflects the favourite things of the deceased is a lovely tribute.