|
Do you have nice photos of your wedding work? I've found by being really helpful to the local magazine people and suplying lots of pointers on wedding flowers that they can work into their articles along with good quality photos of wedding flowers gets a big mention in the editorial. I always advertise in the issues that have me featured in the editorial too. I use the same wedding advert in everything for a couple of years so it's easy for people to spot.
A harder one is the hotel wedding brochures, you really do have to take care with them as they are all vultures, but it did work for me. I built up a really good relationship with the wedding coordinator at the most popular wedding venue locally and then advertised in their brochure. She handed this brochure out to every bride that she showed round whilst singing my praises and this got me bookings even if brides chose another venue in the end. This only works tho if the wedding coordinator is on side, it's a waste of money otherwise. Oh, and never pay the price these brochure vultures ask for the ad tho, always make a really cheeky offer of at least half or less of what they are asking hehehe.
|