Hello there!

There are some interesting figures on the Flower Council of Holland's and The Flower and Plants Association Websites.

Mintel also produced a report on the industry, but it is very expensive to purchase and Carrie has proved the validity is somewhat clouded.

I agree, focus on how YOU can attract the consumer away from competitors: loss-leading, penetration pricing, price skimming, added value, identifying a niche market yadda yadda yadda.

Good Luck and keep in touch!

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