Florist News

The article on the main page about wholesalers buying in advance is pretty interesting, see it here, have any florist shops notcied anything like this happen to them before?

I don't know so much about interesting, more a load of old tripe.

There are a few growers or wholesalers that might store beforehand, and definitely colombian & israeli supplyers, but on the UK & Dutch markets, quality is more and more becoming the priority, and flowers that are a week old show straight away to an expericenced florists.

There is also another factor in this equation to take into account, if everybody bought their flowers last minute to ensure freshness and quality, nobody would be able to afford any flowers at a peak time due to prices being so excessive due to demand.

look what happened at Valentines, when everybody came late with unexpected orders on a Dutch market short on supply. Roses went up to 2.50 per stem, when the real market value was only 1.25 !!