Florist News

We've been open for just over two years and in the beginning we didn't charge delivery, if I'm honest there were so many things to do when you first open that i didn't have the time to do a little market research and find out what every one in the area was doing. We always said delivery was free and it was, we didn't try to recover the money in the bouquet, however, once I had more time on my hands and did a costing exercise and realised exactly how much I was spending on diesel I could have chocked!!! As soon as we realised all our hard earned profits were being comprimised we made the changes immediately and our customers never blinked an eye. I thought it would be a problem charging for delivery but it really is not, people expect to pay. For local deliveries within a couple of streets (walking distance)we dont charge, for inside our town its £3 and outside its £5 but there is a strict boundry. Be brave and really look at the whole delivery charge thing do a costing exercise for the month you'll be surprised, if you can live with it then dont charge but if you cant justify that kind of money coming off your bottom line then make the changes asap.

thanks tracey, that sounds like a good comprimise to do the very local thing free and inside town £3.

I sometimes go soft and dont charge, but even tho people in my city are the tightest going, they do understand that everything costs. They always try it on with 'Is there a delivery charge'

Had one nutter on Mothers Day trying to get a delivery about 40 mile odd round trip....for free! He understood when i explained 1) i was a start up business 2) i have to pay petrol and 3) staff wont work for free!

Cheeky buggers arent they!

Most people dont blink an eyelid though, or shop around. If they do twist my arm i will take it out of the flowers. Sometimes they think there getting a good deal if they want to spend £30 'and would you like that inclusive of delivery or delivery on top' Makes them forget about it!

Charge ladies and gents, you arent a charity!

very cunning amandalou

This is a message from my inner bookkeeper.

There's no such thing as a free lunch or free delivery. If it ain't costing the customer then it's costing you...

Right, now maybe she'll shut up and let my inner florist back out to play!

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Tina
Driving poor tutors mad since Sept 07

ive not been on for most of the day so not noticed this thread on the petrol ect......so id started a private thread about what people think and what there gonna charge sorrrryyyyyy all anyway i am currently one of the saffs that do the free delivery thing, but having now read the comments i think ill also do the "is that inclusive of delivery or....thats a great line , ill be using that tomorrow and sticking to a couple of streets away free and the other 3 and then 5 thanks peeps

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gerbera daisy

i know a shop near me that doesn't charge and hey i have only lost one order to them so sorry folk i am charging there is no way i couldn't afford to offer a delivery service if i didn't charge so sorry folk i charge and not changing that one

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http://www.thebestof.co.uk/congleton...e_best_of.aspx

we charge and the price varies on where they want the flower delivered the further away the more it costs ,been doing that for years works very well, just starting to talk about putin the prices up.
and yes- do you want delivery included in the total price makes them think!!