Florist News

Does anyone know where I can get stats on who buys most flowers - men / women... what age range purchases the most flowers etc

Any help would be greatly appreciated

Thanks

try the flower council of holland - www.fch.org/uk

If you have a local enterprise company in your area, they can get a Mintel report for you for nothing. Not sure now if you can get this info from Mintel themselves now. It gives a very detailed report.

Hi and welcome what are you doing the project for? and would you please post back with the results it is qt an interesting question.

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Thorny Wire

Hi everyone,

Well it seems Mintel would like to charge me £995 for the statistics that I want and cannot find a way to get them any cheaper than this so it is a no go area for me on that one.

Seems I can only find info on growth in the market rather than stats on the type of people buying (age ranges) and what they are buying :-(

In response to one of the questions - I am researching this info to put into a business plan that I am currently writing.

Thanks for the flower council of holland link - have requested for some detailed stats other than that shown on the website so hopefully I will get some more info soon

Here is the limited data that I actually found:

The UK fresh cut flower and indoor plant market is worth £2.2 billion at retail level
This represents an average spend per person per year of £36 (£28 on flowers and £8 on plants). In 1984 the average spend was £8 per person.
Around 60% of the £2.2 billion spent represents people buying flowers and plants for themselves, for their own homes. Five years ago, most people in the UK only bought flowers for special occasions
7 out of 10 purchasers of cut flowers are women and men spend up to 16% more on flowers per purchase

Europe
Trade in the EU rose by 7.3% and the United Kingdom accounted for a large part of this growth. The increase in the first three quarters was no less than 20% and represented a sum in excess of 25 million euro. Germany continues to be the most significant destination for basic material, accounting for sales of 37.7 million euro, although sales in Germany actually dropped by 1.2%.


WILL KEEP EVERYONE UPDATED.....

well done in a short space of time you did good.

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Thorny Wire

Interesting....My initial reaction was that statistics like this can often be based on a relatively small sampling of data and as much as they will give a reasonable average, when taken down to a local level such as your own customer base, can often be wide off the mark. There are just too many factors that can swing the results.

However, what is worth looking at is the overall increase in 'flowers for the home' No doubt this is down to the supermakets and the impulse buying. You just can't compete with that at their level but it raises the question of wether you should be targeting the 'home buyer' a bit more aggressively in other ways. It's not that hard to produce things at the same price level when doing them in volume but along the lines of 'quality rather than quantity'. Lets face it,most of the time they just want something pretty to put on the table each week that doesn't cost a fortune. I can't think that a cheap bunch from the supermarket, plonked in a vase, is in any way 'pretty'. Can you offer something for the same money, with less flowers, that actually looks 10 times better ?

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Tend to agree with fly actually but thanks for posting the info, very interesting. If you are looking who to target just think of everyone and you cant go wrong