Florist News

as i new florist i have nothing to compare it too as in my career they have always sold flowers, but all you experienced ones out there who's careers go back a while !!!! do you think tescos, sainsbury's etc... have caused problems with 1- pricing for us and 2- sales?????
would love feed back!!!

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Karen x

A topic almost as thrashed out as Relay!

Now where's that brick wall for my head?!

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I don't see what Tesco etc do as being the same business at all. To me there are people who think eating out is going to Mac Donalds for a burger and people who prefer to eat at an A la carte restaurant. The restaurant sells burgers but because they're made from top quality beef I'll pay a tenner for it instead of 99p...... if I want something special. Would a man take his wife to Mc Donalds for an Anniversary meal? No! But would he grab a Mc Donalds burger on his way back from taking the kids to football? Probably yes!

I have a Tesco Express 2 doors from me where you can buy 10 crappy roses for 3 quid but I still sell plenty of Gran prix at £2/ £3 each. I don't cater for their market because I can't/don't want to compete. I don't do bunch's for under £10 and there is little point me trying to flog good grade spray cars by the bunch. Having said that their presence increases my footfall and I just weigh one off against the other.

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Supermarkets go all out for market share,with a soupcon of profitability(lots of little spoonfulls soon fill a bowl),we most hear their loud roar at peaks,they are easily(Relatively) combated if you stick as Treen says to your gameplan,dont go head to head on price, show a marked difference between you and them,one your customer appreciates and values and you won't go to far wrong.

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seldom rong!!!!

thanks guys great advice...nice that you have the time to reply to a newie who hasn't had feedback on this before. I think you are right its not worth competing (not that I do) and its exactly that mc donalds compared to a la carte lol!!!

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Karen x

Tesco's opened up here 4 months after I opened. Can't say its bothered my business in the slightest. Ok so I dont have things to compare from before they opened, but I reckon they only bother you if you let them!

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www.AmandasFlorist.co.uk