Florist News

Hi all,
This is my first post and I wonder if anyone can help me.
I'm opening my own florist business (yay!) and I'm putting together a business plan
I'm looking for market research about the size of the market, typical turnover and profitability and just about any numbers that make my business plan less, well, flowery
And idea where I can find florist related statistics?

many thanks
Florality

hi there there have been a few threads in this kind of thing before, if you do a search for market research you'll find them. Good luck

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Sarah Creating Bespoke Wedding Flowers Cheshire

Think what's most important is not 'how much trade is out there', but how you are going to attract it to your shop rather than someone else's.

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hiya
welcome to fn
post a thread in come say hello and tell us more about ya self

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Ah thank you, I shall check out the old threads. And thanks for the welcome

Hello there!

There are some interesting figures on the Flower Council of Holland's and The Flower and Plants Association Websites.

Mintel also produced a report on the industry, but it is very expensive to purchase and Carrie has proved the validity is somewhat clouded.

I agree, focus on how YOU can attract the consumer away from competitors: loss-leading, penetration pricing, price skimming, added value, identifying a niche market yadda yadda yadda.

Good Luck and keep in touch!

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Not sure if this will help but I've found it useful:

Lantra - Sector Skills Council for the environmental and land-based sectorIndustry information
Also on the same site do a search for Floristry Sector Skills Agreement, and should come up with number of florists in certain counties, ages of workers ect.
Hope this helps, and good luck