Online Discussion Forum for Florists
This is a discussion on Wording Help Please within the The Florist Shop forums, part of the Public Forums category; Originally Posted by PinkyPink Because real florists think outside the box now that is clever...
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on the side of the box it could say "this is a PROFESSIONAL product! only available from PROFESSIONAL florists.
OR "theres no JACK in this box, direcly under the JACK "of all trades" in smaller writing PROFESSIONAL quality flowers only!!! in smaller writing directly underneath the jack ![]()
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I think it would seem strange to most consumers to emphasise the REAL part so much. We are obviously instantly aware of its connotations, but to the generaly public, they will assume all flowers, hand delivered or boxed, are from a REAL florist.
I would personally like the emphasis on bespoke designs, service and quality. Is there anything to stop to not-REAL florists purchasing these boxes? I don't know much about the Box King, except everyone raves about them! Quality. Wrapped up.
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Jake
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