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Wording Help Please

This is a discussion on Wording Help Please within the The Florist Shop forums, part of the Public Forums category; Originally Posted by PinkyPink Because real florists think outside the box now that is clever...


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  #21 (permalink)  
Old 06-08-2008, 06:47 PM
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Quote:
Originally Posted by PinkyPink View Post
Because real florists think outside the box


now that is clever
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  #22 (permalink)  
Old 06-08-2008, 07:41 PM
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Thanks Guys for giving me such a confidence boost - not.

At the end of the day its down to the BoxKing to decide and he did. End of.
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  #23 (permalink)  
Old 06-08-2008, 07:47 PM
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Um, I don't think he has chosen yet, or did I miss something?
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  #24 (permalink)  
Old 06-08-2008, 07:50 PM
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on the side of the box it could say "this is a PROFESSIONAL product! only available from PROFESSIONAL florists.
OR "theres no JACK in this box, direcly under the JACK "of all trades" in smaller writing PROFESSIONAL quality flowers only!!!
in smaller writing directly underneath the jack
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  #25 (permalink)  
Old 06-08-2008, 07:52 PM
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lol you may get some hubbies wanting to know who Jack is............
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  #26 (permalink)  
Old 06-08-2008, 07:54 PM
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lol flower, that could be true, quite clever though steven i like yours
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  #27 (permalink)  
Old 06-08-2008, 07:55 PM
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Quote:
Originally Posted by jakenl2001 View Post
Um, I don't think he has chosen yet, or did I miss something?
have i missed summat too ~ sorry what did he decide on???
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  #28 (permalink)  
Old 06-08-2008, 07:56 PM
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I think it would seem strange to most consumers to emphasise the REAL part so much. We are obviously instantly aware of its connotations, but to the generaly public, they will assume all flowers, hand delivered or boxed, are from a REAL florist.

I would personally like the emphasis on bespoke designs, service and quality.

Is there anything to stop to not-REAL florists purchasing these boxes? I don't know much about the Box King, except everyone raves about them!

Quality. Wrapped up.
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  #29 (permalink)  
Old 06-08-2008, 08:03 PM
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off the top of my head.........

designed by your local real florist
skillfully created by a real florist


but we always put a sticker on saying where they are from on the box ;]
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  #30 (permalink)  
Old 06-08-2008, 08:13 PM
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Or instead of "real florist" how about "qualified florist"?
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