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Valentine's Day business survey RESULTS 2014

This is a discussion on Valentine's Day business survey RESULTS 2014 within the Flower Chat (Public) forums, part of the Public Forums category; Thank you to all who contributed by taking part in the survey. Here, as promised, are the results. This will ...


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Old 14-03-2014, 12:03 PM
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Valentine's Day business survey RESULTS 2014

Thank you to all who contributed by taking part in the survey.

Here, as promised, are the results. This will let you see how the country as a whole has done. It’s always useful to have something to compare with your own figures.

I don't know about you, but I've been sceptical of the recovery, much trumpeted by politicians and some parts of the (London centred) media. From talking to our customers, many found it hard going last autumn. When that was followed by a disappointing Christmas most were wary and cautious about how Valentine's Day was going to turn out.

In the light of this, our survey shows surprisingly good news. The vast majority of florists have done well, and much better than they expected. Those who suffered from poorer sales were definitely an unfortunate minority. In addition, more than 7 out of 10 feel more optimistic about the rest of the year.

The detailed results (based on 290 questionnaires completed by florists throughout the country) are shown on our website. Just click

Valentine Business Survey Results 2014

I hope you all have a good steady run of business for Mother's Day.

Best wishes

Grant
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